Where vision comes before words.

Hi. I’m Michael Cheng, a San Diego-based copywriter who makes writes things people want to read. I do this through storytelling, where I work side-by-side with all of my clients to identify what sets them apart — a central mission, overcoming hardship, or obsessing over perfection — and then I infuse it into their copy.

Stories sell.

I know it sounds hokey, but how do you remember companies?

In ultra-competitive markets, all your competition is either good or soon-to-be out of business. The only way to differentiate yourself comes down to price or how you’re remembered.

This is where I come in. I make you memorable.

Together, we will identify your brand story. People don’t remember products, they remember stories.

Armed with this central idea, we will strengthen your calls-to-action and add a spark to your copy that connects you with your customers at a much deeper level.