A Copywriter with Industry Experience

Financial Copywriting That Adds Alpha

Hi. I’m Michael Cheng, a San Diego-based financial copywriter who writes things people want to read.

I do this through storytelling, where I work side-by-side with you to identify what sets you apart — a central mission, a robust methodology, or an obsession over perfection — and then I infuse it into your copy.

Stories sell.

I know it sounds hokey, but how do you remember companies?

Not everything boils down to numbers. Within an ultra-competent market, fit is just as important as performance.

A solid brand identity and story makes your firm stand out from the pack. It’s what draws investors to you when fundraising, attracts top-tier talent, or wins you deals.

Being memorable adds alpha, and I make you memorable.

Together, we will identify your brand story, strengthen your calls-to-action, and add a spark to your copy that connects you with your customers at a human level.

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